Have the high prices at big events ever kept you from purchasing beer? Would you be more apt to buy them now that the price has gone down?
Since I am not 21 years old yet, the high prices at big events have no really kept me from purchasing beer, it is the law. However, when I go to Celtics basketball games I talk to others around me and I have heard of people complain about the high prices for everything especially beer. If the prices went down I would purchase more then one beer during a game. I believe that sporting event revenues will increase. People will purchase two beers for $10.00 instead of one beer for $8.00. That is two more dollars in profit. Fenway is making a good decision to lower their prices.
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