The link above shows all the unforgettable advertisements from Nike to Bic Razor Advertisements.
Advertising is a form of communication for marketing and is used to encourage and persuade an audience to purchase or take some action. For the examples given above, the commercial advertisements seek to generate increased consumption of their products. Obviously these advertisements are dramatic but they definitely get their customers attention.
What is your favorite advertisement and why did it catch your attention?
What is your favorite advertisement and why did it catch your attention?
Gina
ReplyDeleteMany of these commercials are a form of guerrilla marketing. Wikipedia defines Guerrilla marketing as an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Typically, guerrilla marketing campaigns are unexpected and unconventional, and consumers are targeted in unexpected places. Because there are so many commercials in so many forms they have almost become unnoticeable. By using outside the box tactics, some companies are trying to grab your attention in hopes you’ll remember their product in your purchasing decisions.