In Response to Ariana Barone

Would you agree that public affairs is the most important form of public relations?

I definitely believe that public affairs is the most important form of public relations. Companies want to make an impact on community around them. Public affairs should be in important part of a companies overall plan.  This is likely to require a much higher degree of interaction with their target audience. Having someone specifically working on publicity would be a good idea. Getting the name and idea of the product out in a creative way will make others remember the product. Building strong ties with the community is another important factor. 

Gender Segmentation

There are some products that are sold that are specifically for a gender. Below is a youtube video of a Miller Lite commercial. Gender segmentation is the process of dividing a total market into groups with relatively similar products needs to design a marketing mix that matches those need. This commercial displays gender segmentation because light beer is not for men. But in the commercial the man is wearing a scarf that he believes in style so the bartender gives him a light beer because he is not manly enough.