In Response to Lindsey Pinault

How else do you think technology has changed the way products or services can be marketed? Do you find internet advertising more successful or less successful?

Advertising on the Internet is a crucial way of getting their product out there to those you live outside the community of where that product is distributed. I believe internet advertising is more successful during this time period because everyone has a computer and everyone is always on the internet so I think that the most efficient way of getting products and services out there is through the internet. The internet can allow advertisers to reach significantly a lot more people than traditional advertising such as a bill board on the side of the highway would plus it is a lot cheaper. Internet advertising is ideal for businesses with an international target market. But a disadvantage to advertising on the Internet is that every business does it so there are a lot of advertisements being looked at, at the same time so being in competition with a company to get the best logo or best slogan is a downfall. 

Product Life Cycle

The product life cycle is the progression of a product through 4 stages; introduction, growth, maturity, and decline. An example of a product in the introduction stage is the Holographic Projection. It was recently just introduced into the market. It allows any flat surface into a touch screen interface.In the growth stage, an example of a product would be Tablet PCs. This product is growing and multiple competitors are coming into the market developing Tablet PCs. Laptops are in the maturity phase. This product has been around for a while and the majority of the population that obtains a computer has a laptop and there are diverse features that make people want to keep buying them. A good example of a product in the decline stage is the typewriter. Typewriters do not have much functionality. Consumers are demanding more from the electronic department and typewriters are a product no one is purchasing anymore unless it is an antic. These are just a few example of products that progressed through the Product Life Cycle.

Do you think Holographic Projection will eventually be in the decline stage?