In Response to Kristen Shea

Do you believe that giving people a smaller amount of options will make the market go up or down? 

I believe that giving people a smaller amount of options will make the market smaller. The less the options, the smaller the markets. If there are more options then the market will have a wider range of customers. 

Customer Satisfaction

Customer satisfaction and customer value are mutually exclusive. To have your customers satisfied with your product or service you need to have customer value requirements to follow to make your customers happy. Examples of customer value requirements are to earn the trust of the customer and give the buyer facts about the product. Once you have trust with the customer and have provided the customer with facts they did not know about the product then the customer is more likely to leave the store satisfied. Satisfaction could occur simultaneously with low customer value but realistically it will not because customers like good customer service when they are buying something.

Are companies looking beyond their competitors and customers for inspiration for their next product?

http://silpayamanant.wordpress.com/2012/06/11/social-media-marketing-and-diminishing-returns/