The Mission Statement: The AMA is a professional association for individuals and organizations leading the practice, teaching and development of marketing knowledge worldwide.
Our principle role is to serve as a forum to connect like-minded individuals and foster knowledge sharing, provide resources, tools and training and support marketing practice and thought leadership around the globe.
It is not ethical for John to sell the names of the poll but he needs the money. It just is not fair for the car dealership. I believe this is a common dilemma. People make up survey results and polls all the time because they either don't have time to ask.
As a management major we have had to conduct surveys. Have you made up information just to get a good grade?
As a management major we have had to conduct surveys. Have you made up information just to get a good grade?
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