Response to Parker Hayes Post

How awesome are .99 Cent Arizona Iced teas?

.99 Cent Arizona Iced Teas are amazing!  There are so many different flavors and their only .99 Cents for a huge can! The ingredients are all natural. Arizona is the number one brewed tea for one simple reason: their drinks taste better! Instead of spending their money on advertisements on the television, on million dollar super bowl ads, Arizona spends their money on making their tea taste the best in a good looking bottle. 

Marketing Research

How to Conduct Focus Groups

The link I provided above, describes how college students are a good focus group. The article says that college students are future and the easiest way to know what type of products they want in the stores is to just ask them. The questions they asked about consumer technology the college students are:What makes one brand more appealing than another? Is price the biggest factor or are features more important? Do they use external hard drives or do they prefer cloud storage? What type of content do they store on their hard drives? The focus group gave insight from the students from their daily basis of personal use to work use.

To read more on the article, click the link above.

Will focus groups bring in valuable information for marketing research?