During class we talked about Recycline and their marketing channels and supply chain. Other companies besides Recycline carry their products in stores. Agents and brokers are wholesaling intermediaries who facilitate the sale of a product by representing channel members but do not take title to goods. For an example, Alex and Ani is an eco-friendly, positive energy products that empower the spirit and body designed by Carolyn Rafaelian. She believes it is her lifes work to support communities and organizations while inspiring her customers. Alex and Ani products are sold in other stores such as, Rumanoff's, Ciao Bella Moda Int'l, The Paper Store, Bloomingdal'es and more. The website attached shows the stores where customers can buy Alex and Ani jewelry.
Do you think that Alex and Ani are a big jewelry company now because of their marketing techniques?
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