In Response to Ariana Barone

Would you agree that public affairs is the most important form of public relations?

I definitely believe that public affairs is the most important form of public relations. Companies want to make an impact on community around them. Public affairs should be in important part of a companies overall plan.  This is likely to require a much higher degree of interaction with their target audience. Having someone specifically working on publicity would be a good idea. Getting the name and idea of the product out in a creative way will make others remember the product. Building strong ties with the community is another important factor.