To Sell or Not to Sell

American Marketing Association

The Mission Statement: The AMA is a professional association for individuals and organizations leading the practice, teaching and development of marketing knowledge worldwide.

Our principle role is to serve as a forum to connect like-minded individuals and foster knowledge sharing, provide resources, tools and training and support marketing practice and thought leadership around the globe.

It is not ethical for John to sell the names of the poll but he needs the money. It just is not fair for the car dealership. I believe this is a common dilemma. People make up survey results and polls all the time because they either don't have time to ask.

As a management major we have had to conduct surveys. Have you made up information just to get a good grade?

In Response to Haley Bannon's Post

Have the high prices at big events ever kept you from purchasing beer? Would you be more apt to buy them now that the price has gone down?

Since I am not 21 years old yet, the high prices at big events have no really kept me from purchasing beer, it is the law. However, when I go to Celtics basketball games I talk to others around me and I have heard of people complain about the high prices for everything especially beer. If the prices went down I would purchase more then one beer during a game. I believe that sporting event revenues will increase. People will purchase two beers for $10.00 instead of one beer for $8.00. That is two more dollars in profit. Fenway is making a good decision to lower their prices. 

Unforgettable Advertisements

http://www.toxel.com/inspiration/2008/06/28/24-unforgettable-advertisements/

The link above shows all the unforgettable advertisements from Nike to Bic Razor Advertisements. 

Advertising is a form of communication for marketing and is used to encourage and persuade an audience to purchase or take some action. For the examples given above, the commercial advertisements seek to generate increased consumption of their products. Obviously these advertisements are dramatic  but they definitely get their customers attention.

What is your favorite advertisement and why did it catch your attention?

In Response to Will Redding

Do you think this is a good market strategy for Best Buy? Do you think this policy will help with Best Buy's poor stock performance?

Best Buy is a great store to find quality products. Going to the store and actually holding the product makes the purchase easier. I do not think this is a good market strategy for Best Buy. I believe they will lose profit because a majority of their sales occur online. Customers can just go to Best Buys competitors to buy the same product online for a cheaper price. 

Pricing

Profits & Markups in the Fashion Industry  

How does Banana Republic make a profit when they have a line of products that are discounted? 

If Banana Republic discounts their clothing 80% more people will come and buy their clothing so they will make a profit if they sell the maximum number of discounted items. If they do not make a profit, keystoning is an example of what can happen. Keystoning is the practice of marking up prices by 100% or doubling the cost. If people are dedicated customers they will buy their product even if the price went up. All companies want to accomplish in their business is to reach their breakeven point. 

It also depends on the demand. The change in the price will have a big impact on sales. 

Why did Banana Republic discount their products by a large amount?

In response to Lindsey Pinault

Best Green Companies in the U.S.

The link above gives a list of the best green companies in the United States. For example, in the retail industry Kohl's is the leading green company.

They have 137 locations with solar power, 761 energy star labeled stores, 305 leed certified buildings, and 60 electronic vehicle charging stations. Now you tell me what company is more eco-friendly then Kohl's. 

Marketing Channels and Supply Chain

During class we talked about Recycline and their marketing channels and supply chain. Other companies besides Recycline carry their products in stores. Agents and brokers are wholesaling intermediaries who facilitate the sale of a product by representing channel members but do not take title to goods. For an example, Alex and Ani is an eco-friendly, positive energy products that empower the spirit and body designed by Carolyn Rafaelian. She believes it is her lifes work to support communities and organizations while inspiring her customers. Alex and Ani products are sold in other stores such as,  Rumanoff's, Ciao Bella Moda Int'l, The Paper Store, Bloomingdal'es and more. The website attached shows the stores where customers can buy Alex and Ani  jewelry. 

http://www.alexandani.com/locations. 

Do you think that Alex and Ani are a big jewelry company now because of their marketing techniques?